College of the Holy Cross
Email design; HTML/CSS code; Quality assurance; Creative direction
My work with College of the Holy Cross, a private Catholic university in Worcester, Massachusetts included both lead generation campaigns directed at high school juniors and sophomores as well as application generation campaigns targeting high school seniors in key market audiences.
The samples here are taken from their application generation campaign from 2023. While these messages were designed to drive application submissions, we began with a low-commitment call-to-action of "Learn More" to draw in prospective applicants who may not have been ready to jump directly to applying to Holy Cross. Aimed to continue engagement with the email campaign, it allowed us to convey some information while minimizing any appearance of being overeager.
My work with College of the Holy Cross, a private Catholic university in Worcester, Massachusetts included both lead generation campaigns directed at high school juniors and sophomores as well as application generation campaigns targeting high school seniors in key market audiences.
The samples here are taken from their application generation campaign from 2023. While these messages were designed to drive application submissions, we began with a low-commitment call-to-action of "Learn More" to draw in prospective applicants who may not have been ready to jump directly to applying to Holy Cross. Aimed to continue engagement with the email campaign, it allowed us to convey some information while minimizing any appearance of being overeager.
My work with College of the Holy Cross, a private Catholic university in Worcester, Massachusetts included both lead generation campaigns directed at high school juniors and sophomores as well as application generation campaigns targeting high school seniors in key market audiences.
The samples here are taken from their application generation campaign from 2023. While these messages were designed to drive application submissions, we began with a low-commitment call-to-action of "Learn More" to draw in prospective applicants who may not have been ready to jump directly to applying to Holy Cross. Aimed to continue engagement with the email campaign, it allowed us to convey some information while minimizing any appearance of being overeager.
My work with College of the Holy Cross, a private Catholic university in Worcester, Massachusetts included both lead generation campaigns directed at high school juniors and sophomores as well as application generation campaigns targeting high school seniors in key market audiences.
The samples here are taken from their application generation campaign from 2023. While these messages were designed to drive application submissions, we began with a low-commitment call-to-action of "Learn More" to draw in prospective applicants who may not have been ready to jump directly to applying to Holy Cross. Aimed to continue engagement with the email campaign, it allowed us to convey some information while minimizing any appearance of being overeager.
find me here »