Central Michigan University
Email design; HTML/CSS code; Quality assurance
Central Michigan University is a public research university in the heart of Michigan. Known as the Chips (their mascot is the Chippewas in honor of one of the indigenous nations in the area), they have a vibrant campus and academic life. We began working with them in 2020 to increase their prospect pool through a lead generation project directed at high school juniors and seniors in key markets. We put together both email and print materials for them.
Key highlights of their project include a YOY increase in students classified as "fully engaged" (meaning they completed the call-to-action) of 46%.
Central Michigan University is a public research university in the heart of Michigan. Known as the Chips (their mascot is the Chippewas in honor of one of the indigenous nations in the area), they have a vibrant campus and academic life. We began working with them in 2020 to increase their prospect pool through a lead generation project directed at high school juniors and seniors in key markets. We put together both email and print materials for them.
Key highlights of their project include a YOY increase in students classified as "fully engaged" (meaning they completed the call-to-action) of 46%.
Central Michigan University is a public research university in the heart of Michigan. Known as the Chips (their mascot is the Chippewas in honor of one of the indigenous nations in the area), they have a vibrant campus and academic life. We began working with them in 2020 to increase their prospect pool through a lead generation project directed at high school juniors and seniors in key markets. We put together both email and print materials for them.
Key highlights of their project include a YOY increase in students classified as "fully engaged" (meaning they completed the call-to-action) of 46%.
Central Michigan University is a public research university in the heart of Michigan. Known as the Chips (their mascot is the Chippewas in honor of one of the indigenous nations in the area), they have a vibrant campus and academic life. We began working with them in 2020 to increase their prospect pool through a lead generation project directed at high school juniors and seniors in key markets. We put together both email and print materials for them.
Key highlights of their project include a YOY increase in students classified as "fully engaged" (meaning they completed the call-to-action) of 46%.
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